Description~Format~Coverage~Deadline~Distribution~Circulation
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| DESCRIPTION:
The Beachcomber is Cape May County's free weekly newsmagazine. An
entertaining mix of local news and human interest features. Inspired use of
photography plus graphically appealing layout are pursued in every issue.
Comprehensive entertainment and calendar listings for Sea Isle City, Avalon,
Stone Harbor, Cape May and the adjacent mainland make the publication popular with active and
vital readers. |
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| FORMAT:
The Beachcomber follows a newsmagazine format, combining elements of both
newspaper and magazine design. It is tabloid in size and printed on
high-quality newsprint. Where it benefits reader and advertisers, similar
types of advertising are loosely grouped into sections. |
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| COVERAGE:
The Beachcomber is distributed free every Friday throughout , Sea Isle City,
Avalon, Stone Harbor, Cape May and the
adjacent mainland. The Beachcomber publishes May through September. Peak Season Approx. 20,000 copies. |
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| DEADLINE:
The deadline for display advertising is 5 p.m. the Monday preceding the date
of publication. Proofs are available on ad copy received by the Thursday
immediately preceding the Friday publication date. |
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| DISTRIBUTION:
The Beachcomber, The SandPaper and and Free-time are distributed free, via
bulk delivery, to virtually every business in their covering areas. During
the summer season, distribution to Realtors and welcome centers is greatly
increased so that renters starting vacation are assured a copy. |
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| CIRCULATION:
20,000 copies at peak season. |
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| General Information for the weekly
newsmagazine: |
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MECHANICAL REQUIREMENTS: All
newsmagazines published by Catamaran Media are tabloid format with six-9
pica advertising columns per page. Pages are 62 picas wide and 13 inches
deep. There is a one-pica gutter between columns. Ads are sold by the column
inch. The minimum ad size is two column inches. |
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POLITICAL RATE: Open Rate, inserts
$52. per thousand single sheet. Charity/Non-Profit: year round rate.National/Agency:
Open rates are commissionable to recognized agencies; all other rates are
net. |
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INSERTS: Inserts are accepted at the
rate of $42. per thousand for single sheets up to 8 pages. Inserts must be
printed on 67lb V.B. paper or 70 lb card stock. Any insert sized over
8 1/2 x 11 must be folded. No 20 lb paper stock. |
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COLOR: Color is dependent on
availability. Position requests on color ads can not be honored. Minimum
space order for color ads is 1/8 page. |
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POSITION REQUESTS: Position will be
considered and granted when possible for advertisements of at least 1/4 page
at an additional cost of 15 percent of original ad. If paid position is not
honored, the 15 percent charge will not be applied. Decision to run ads can
not be based on position in the newspaper. |
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 For
more detailed information click
Page One
l
Page
Two to open a
copy of our 2006 Rate Card in PDF format. |
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